Spray de Mode


I am intrigued by a hair product. This doesn’t happen that often and especially not over a hairspray. Nylon magazine first sparked my interest. They posted about the new Bumble and Bumble Spray de Mode and the involvement in its creation of milliner du jour, Stephen Jones. The spray will be easy to manipulate, while still strong enough to hold any style firmly, even beneath one of Stephen’s coveted designs. It was conceived and tested back stage at runway shows, in which it apparently performed brilliantly every time. I have read that it is comparable to “hairspray with memory” and will always bounce back to its original style. If it does what it says on the tin, then we really are entering a hairspray revolution. Bumble and Bumble had a launch party last week and have even created a website dedicated to the commercial distribution in March, exaggerating the hype even further. So excuse my excitement, it has been encouraged by the slick media machine and lets all wait with baited breath and see if Spray de Mode lives up to its promises.

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