It’s a well known fact that American Apparel do good basics. What tends to wow me the most about the U.S. uber-brand is their Ways to Wear It feature. So many of their items are multi-purpose/unisex and the way in which they’re displayed and showcased makes them seem more of an essential buy than they probably actually are! Two that have hit my purchase radar of late are the Le Sac dress and the Unisex Circular Scarf. Their multipurpose usage is so well explained, however I’m sure I’ll struggle with some of the possible incarnations! As far as marketing tools go, American Apparel have plenty at their disposal; see their website for their full arsenal.