Topshop is dipping its toe into the U.S. market and to celebrate this foray it has launched a street style blog in conjunction with McCarren Pool Parties. These pool parties do not seem to hold much style promise in their name but the blog has proven me wrong. They turn out to be a hub of cool; a mix of music and quirky style. With this collaboration Topshop is stamping its fashion credentials on New York, ready for the fall opening of its flagship store. My one concern, how difficult it’s now going to be to spot the Brits abroad, especially if Topshop’s global domination continues!