I remember ASOS. I remember it in the days of internets past, when it was called As Seen On Screen and only stocked clothes seen on the celebs du jour. Embarrassingly, I also recall buying something “as seen on Kylie,” that was white and lycra*; that memory is still waiting to be erased! The quality wasn’t great, the packaging very “catalogue.” They’ve come A LONG way since then. Now a huge enterprise, ASOS rules the internet shopping market, offering unique brands, high street and designer all in one place. What I love about the expansion of ASOS is how it has allowed them to champion new up-and-coming design talent. My favourite recent collaboration was the Ltd 100 project. ASOS sold 100 unique, one-off London College of Fashion graduate pieces….genius! This Friday (probably today by the time you read this!) they launch their assault on the festive market with Black Christmas – a selection of truly individual looks to set off the party season. I adore the mini-dress with caged skirt and shall be scrambling to get it tomorrow!! So, ASOS seem to have it all sewn up. I hope they keep championing the new and offering an ever widening eclectic mix of apparel. I wonder if we’ll ever see them on the High Street one day….**
*not the infamous “Can’t-get-you-out-of-my-head” bodysuit!
**illustrates my wondering mind ;]