I remember ASOS. I remember it in the days of internets past, when it was called As Seen On Screen and only stocked clothes seen on the celebs du jour. Embarrassingly, I also recall buying something “as seen on Kylie,” that was white and lycra*; that memory is still waiting to be erased! The quality wasn’t great, the packaging very “catalogue.” They’ve come A LONG way since then. Now a huge enterprise, ASOS rules the internet shopping market, offering unique brands, high street and designer all in one place. What I love about the expansion of ASOS is how it has allowed them to champion new up-and-coming design talent. My favourite recent collaboration was the Ltd 100 project. ASOS sold 100 unique, one-off London College of Fashion graduate pieces….genius! This Friday (probably today by the time you read this!) they launch their assault on the festive market with Black Christmas – a selection of truly individual looks to set off the party season. I adore the mini-dress with caged skirt and shall be scrambling to get it tomorrow!! So, ASOS seem to have it all sewn up. I hope they keep championing the new and offering an ever widening eclectic mix of apparel. I wonder if we’ll ever see them on the High Street one day….**

*not the infamous “Can’t-get-you-out-of-my-head” bodysuit!
**illustrates my wondering mind ;]

3 Responses to “ASOS” — Comments (RSS Feed)

  1. Marian Says...

    fab fab collages, they are like yummy candy!

  2. Jasmine Says...

    You create such lovely collages! Really like your work, and this one in particular is gorgeous, I posted these photos the other of the best shoots I’ve seen from ASOS so far!

  3. Strapless Bra Says...

    The shoot and the photographs are lovely.

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