In the same way that a face can sell a cover (as mentioned in my previous post) it can sell a collection. Zara’s Spring/Summer offering is fronted by the ubiquitous model du jour, Lara Stone. The shoes and colour combinations seem more fashion-forward when presented by Miss. Stone. Zara‘s only downside for me, is their lack of online purchase feature. I often find that one elusive purchase, usually touted by EVERY fashion magazine, evades me, no matter how many branches I pop into. See the making of their campaign and the catalogue on Zara’s website.

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