Lagom – an example of Swedish idiom, that does not have an exact translation into many other languages. It means something along the lines of, “just right” “exactly enough” (not too much nor too little.) Lagom is also a Swedish fashion brand and their title also aptly describes their website. Their blotted colour splashes and laid-back styling are visually emphatic and yet subtle. Lagom, is not however a phrase I would use to describe the availability of information on the brand. They are Swedish but my lack of proficiency in the language has impeded my understanding of their website, so any help would be much appreciated! So for now enjoy the fashions on offer and swim in the sea of blot.

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